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The Marketing Bible for a Digital World

$145.00

Out of stock

The Marketing Bible for a Digital World

$145.00

SKU: 9789401462433

Out of stock

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Description

Digitalisation has transformed the world of marketing. That evolution has an enormous impact on any full marketing approach. The way you approach your customers as a marketeer is changing rapidly, new media have replaced traditional methods of communication (Medium), messages (Message) have to be delivered in a different way, and the steps you take as a marketeer (Method) have changed entirely. The Marketing Bible for a Digital World puts forward a method for adjusting your marketing strategy to the digital world, and sets you up with all the basic principles of the three new M’s of marketing transformation: Medium, Message & Method.

Additional information

Dimensions 170 × 240 mm
Author

Bert Van Wassenhove

Author Bio

Bert Van Wassenhove is managing partner of the investment fund The CoFoundry and co-founder of THINK with people, an initiative that helps entrepreneurs grow.

ISBN

9789401462433

Book Type

Hardback

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