A revised and updated edition of Craft a Creative Business, this is a must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business.
Fiona Pullen, owner of The Sewing Directory, covers every aspect of setting up a small creative business clearly and simply; giving advice on the importance of identifying markets, focusing on a USP (unique selling point), assessing the competition, making sure the price is right and setting goals. Also included are sections on product photography and videography, branding and legal matters.
Particular emphasis is placed on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media. Every chapter is supported by practical activities to help you apply the lessons to your business, along with insights and advice from dozens of successful business professionals including Debbie Shore, Torie Jayne and Laura Strutt.
|Dimensions||170 × 210 mm|
Fiona Pullen is the founder of popular sewing website, The Sewing Directory, which allows stitchers to find their local sewing shop, sewing school or sewing groups plus free projects and tutorials. Launched in 2010, the site rapidly grew to be one of the UK's top sewing websites, attracting 1,000,000 visitors a year and with a social media following of over 80,000. You can find The Sewing Directory at: http://www.thesewingdirectory.co.uk
As a law graduate, Fiona keenly researched all aspects of running a business to ensure the success of The Sewing Directory. She has shared her knowledge in countless magazine features and seminars.
Fiona lives in picturesque Devon, UK, with her husband and son. When not working or writing, she enjoys bag making, quilting and embroidery; and is an avid reader.