-An overview of successful corporate strategies supporting stability in the midst of inevitable change -Focuses on lessons learned from failure as well as success -Written by a leading corporate brand manager and consultant Surviving as a company in today’s economy takes more than just adapting to a changing environment. Companies need to respond to what is going on around them, but attention to inherent identity, values and culture are the hallmarks of any successful survival strategy. This book offers a selection of important lessons for any manager concerned about the future of their company, in any corporate sector. It includes interviews with well-known CEOs from international companies and takes an in-depth look at the history of Apple, the most valuable company in the world, following its trajectory from start-up, to the brink of bankruptcy, to its resurrection under the leadership of Steve Jobs and Tim Cook.
|Dimensions||170 × 240 mm|
Fons Van Dyck
Katrine Martensen-Larsen is the owner of company KML Design and offers styling and decoration advice to numerous private and commercial customers. She is well-known TV personality (The Treasure Hunters) and publishes in numerous magazines in Denmark (Bo Bedre), the Netherlands, Germany, Sweden and Norway.
Paperback / softback